文章摘要
王荣泉,莫 扬.中美科普展览评估比较研究[J].科普研究,2015,10(4):64~70,83
中美科普展览评估比较研究
A Comparative Study on the Evaluation of Science &Technology Exhibitions in China and America
  
DOI:
中文关键词: 科普展览,评估,比较研究
英文关键词: science &technology exhibition  evaluation  comparative study
基金项目:
作者单位
王荣泉 中国科学院大学人文学院 
莫 扬 中国科学院大学人文学院 
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中文摘要:
      评估是检验科普展览功能与价值实现程度的重要工具。本研究通过梳理、分析中美两国科普展览评估的发展历程与制度要求等现状,对比发现:美国的科普展览评估兴起于20世纪初,经百年发展已形成系统规范、制度化、注重量化的三段式评估体系,对科普展览评估的要求业已制度化;中国到20世纪80年代才开始关注展览评估,二十余年来的观众研究和评估实践较为有限,尚未建立长效的展览评估机制。两国的科普展览评估实践在类型、主体、内容、方法等方面也存在较大差异。
英文摘要:
      Evaluation plays an important role in measuring science & technology exhibitions’ function and value. After analyzing and comparing the development course and current situation of evaluation of science & technology exhibitions both in America and China,some differences have been found. Firstly,evaluation of science & technology exhibitions in America emerged in the beginning of the 20th century,and has formed a quantitative-focused evaluation system including front-end, formative,remedial,and summative evaluation so far. While Chinese researchers had not paid attention to the evaluation of science & technology exhibition until the 1980s,thus carrying out visitor studies and evaluation practices far less than American works. Secondly,there are institutional demands of evaluation for government-funded science & technology exhibitions,yet Chinese government has no such requirements. Thirdly,evaluation practices of science & technology exhibition in America and China vary in type,evaluator,content and tools.
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