文章摘要
卢佳新,陈永梅.动漫与科普融合创作探析[J].科普研究,2018,13(4):11~19
动漫与科普融合创作探析
An Analysis of the Integration of Animation and SciencePopularization
  
DOI:
中文关键词: 科普 动漫 融合
英文关键词: science popularization  animation & comic  fusion
基金项目:
作者单位
卢佳新 中国环境科学学会 
陈永梅 中国环境科学学会 
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中文摘要:
      利用动漫这种轻松的展示方式传播晦涩难懂的科技知识,能够较好的让公众接受和喜爱,但是简单 使用“科普动漫”或“动漫科普”的新提法并不合适,因为科普本身是带有说教色彩的标签,这种标签让动 漫喜爱者在选择阅读中极易过滤掉相关作品,影响作品的传播效果。目前,国内的融合创作作品主要集中在 单向性结合、互利性结合的层次,趣味性较差。要想创作出融入性结合水平的作品,需要正视动漫的流行性 与科普定位之间存在的矛盾,包括科学审美与动漫审美并不在一个层次,读者的阅读愉悦感容易被科普说教 弱化,简单的迷信优秀动漫作品的传播能力,无法从根本上解决科普本身的内容质量差的问题,以及科学元 素脸谱不适合进行商业化炒作等。因此,必须正视动漫与科普融合创作中的固有矛盾,在创作中要集中精力 提升动漫故事脚本的水平,科普知识应该通过融入日常生活,进而融入故事脚本创作,才能够创作出动漫与 科普高度融合的优秀作品。
英文摘要:
      The use of comics as an easy way to display and disseminate obscure scientific and technological knowledge can be well accepted and loved by the public. However,it is not appropriate to simply use the new formulation of popular animation or animation and popular science,because popular science itself is typographically labeled, which allows anime lovers to easily filter out related works during reading,affecting the effect of the work. At present,the integration among creation works in China mainly focuses on the level of one-way integration and mutual benefit,and the interest and fun is still lingering at a lower level. If we want to create a level of integration and integration of works,there is a contradiction between the popularization of animation and popular science positioning,for example,the aesthetic flavor of science and animation is not at the same level,the reader’s reading pleasure is easily affected by the popular science education,simply,the superstitious ability of excellent cartoon works can not fundamentally solve the problem of poor quality of popular science, and the science element is not suitable for its commercialization. Therefore,we must face up to the inherent contradiction in the integration of animation and science. In the creation,we must concentrate on improving the level of the animation story script. The science knowledge should be integrated into the daily life,and then be integrated into the story script creation,so that a highly integrated animation and science popularization excellent work can be produced.
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