文章摘要
基于UTAUT和诱惑性细节效应的科普微视频使用模型构建
Construction of Popular Science Micro-video Usage Model Based on UTAUT and Seductive Details Effects
投稿时间:2020-09-23  修订日期:2020-11-16
DOI:
中文关键词: 科普微视频  UTAUT模型  诱惑性细节效应  使用意愿  结构方程模型  
英文关键词: Popular Science Micro-Video  UTAUT Model  the Seductive Detail Effect  Intention to Use  SEM
基金项目:
作者单位邮编
刘家豪 长沙幼儿师范高等专科学校 410000
朱伟鹏 麓山国际实验学校(中加校区) 410000
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中文摘要:
      科普微视频是我国在数字化时代进行科学传播工作的重要组成部分。当前国内有关科普微视频的研究,研究内容多为现状与问题、内容与情节设计、传播效果等,研究角度绝大多数是从科普微视频自身维度出发,而从用户角度进行的研究较少。基于UTAUT模型和诱惑性细节效应,结合科普微视频自身特征,探索构建了科普微视频用户使用意愿模型,并对影响用户持续使用科普微视频意愿的影响因素进行了探讨,希望为科普微视频、数字科普资源等相关产业的发展决策提供借鉴和参考。
英文摘要:
      Popular science micro-video is an important part of our country's scientific communication work in the digital age. At present, domestic research on popular science micro-video mostly focus on the status quo and problems, content and plot design, and communication effects. Most of the research perspectives start from the dimension of popular science micro-video, and there is less research from the user perspective. Based on the UTAUT Model and the Seductive Detail Effect, combined with the characteristics of popular science micro-video, we explore and construct a model of users’ intention to use popular science micro-video, and discuss the factors that affect users’ willingness to continue using popular science micro-video.It is hoped that this research will provide reference for the development and decision-making of related industries such as popular science micro-video and digital science resources.
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